What is your digital life?
It's everything that's important to you. A parent's baby pictures. A company's financial records. A student's research paper. All of these things that we keep on our computers and rely on in our daily lives.
Most of us don't protect those things enough, and only consider the loss after something goes wrong. Modern computers have safeguards against data loss, but they can't protect from hardware failures, disasters like fire or flood, or malicious programs like ransomware.
The only certain protection for your precious data is a backup.
Fortunately there are a huge variety of good backup solutions available, and we specialize in finding a backup that fits anyone's needs and budget. From nightly encrypted offsite image backups that can get an office's server back up and running in hours after a disaster to showing someone how to copy their documents onto a flash drive to stick in a safe deposit box, we've run the entire gamut.
The one constant is that any backup is better than no backup! People who can't afford fancier and more robust backup solutions can still copy their files into a cheap storage device, and should. You never know when that might save you from a total loss.